Wednesday, September 10, 2014

Apples and Oranges

After witnessing some coverage of the annual Apple Inc. launch I couldn't help but be stunned. A company who sells gadgets and gizmos has been held up so high by North American society that even news corporations shamelessly cover their event with previews, speculations, summary articles, as well as even 'live blogs'. Apple's branding has become so successful that many people my age see themselves as part of a tribe. Whether or not they are up to date with the equipment, I'm sure many of us have had that jokey conversation when, at a table loaded with smart-phone users, someone pulls out the apple product to cat-calls.

Marketing these days is becoming so pervasive that it is hard not think to define ourselves by what we buy, rather than who we are. Just yesterday I was on the train to Liestal and saw a billboard ask "who are you?" asserting that we would 'find ourselves' by what we bought at their store. Marketing is everywhere and it's getting sneakier the more we learn to ignore it, and branding has the potential to have a powerful grip over the way we act. Just look at the Apple announcement as an example.

Saturday, July 12, 2014

A Grateful Reminder

Two weeks ago I had the privilege of playing once again with Bande Montréal Baroque. This time Tage Alter Musik Regensburg. Our first performance there was the European première of Bruce Haynes' Nouveaux concerts Brandenbourgeois, which was received very well. Performing again with the ensemble brought back many memories and helped me understand a few feelings I've been having recently.
performing two concerts at the

Thursday, July 3, 2014

Community

After three memorable performances with Eubo and The choir of Clare College Cambridge, I'm now heading back to Canada for another concert as well as a bit of downtime. Although it has been over six months since EUBO assembled last, returning to Echternach gave me a feeling of returning 'home' in a way. Arriving in town with the knowledge that all of your best buds will be at the hotel bar is something I don't experience often enough.

Tuesday, June 24, 2014

Peace and Reconciliation

Today I leave Basel to perform with EUBO and the choir of Clare College, Cambridge, in a program titled Peace and Reconciliation to mark the 100th anniversary of the start of The Great War. Though I cherish another opportunity to play with such a fantastic group, the presentation of three works on the program have given me cause for concern.
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